The New Up

The New Up @ The Holding Company in San Diego, CA

Review & Photography by: Jordan McGill

San Francisco based band The New Up held a performance in San Diego, CA this Easter! There wasn’t a huge turn out due to the fact it was a holiday and the area where the venue is located isn’t very packed on a Sunday evening. It took place at a local bar called The Holding Company: very laid back and there is plenty of room to dance. (Notice in the last photo how singer ES Pitcher took advantage of her performance space).
The band performed two sets and in between them they stepped up to the bar and had a drink with some of their friends that came to support them. I get an old school garage band vibe off of The New Up and it was a nice evening. You can find them on their Facebook at


Written by Veracious Magazine

Veracious is a quarterly online and print music magazine based out of San Francisco, California in the United States of America. This publication has a team over thirty-five members in six different countries right now giving you the latest information of festivals, bands, tours, and an inside scoop of behind the scenes crew to make your favorite artists shine onstage.

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