The Swedish pop-duo, Erika Soldh Ahlström, and Marta Petterson or known as I Am Karate has released a new video for their single, “News” and the track is mixed with amazing production plus a tropical rhythm. They remind me of artists like Frida Sundemo and Grace Mitchell.
I Am Karate says, “This song is about a character who will do whatever it takes to shine in the spotlight on/at whatever (Instagram, work, etc.) She just wants people’s attention and it turns into a twisted self-destructive chase for her. We wanted to poke on that state of mind of our generation that has gotten so normalized by the emergence of social media and question what the hell we’re doing.”