Words by Valerie McIntyre

Bingo cards and a sweet lady just trying to enjoy a television show and snacks at night. It pretty much sums up SWMRS new music video for “Lose Lose Lose” off their recent album Berkeley’s On Fire. 

The music video is directed by Ambar Navarro, a film director and artist based in Los Angeles, who has directed music videos for artist such Soccer Mommy, Stef Chura, and Cuco. The music videos take experimental, colorful, and creative directions, which is what we definitely see achieved in the “Lose Lose Lose” music video.

The video was premiered via XGames Twitter, which the band is set to perform at the XGames Minneapolis 2019 on Thursday, August 1st. 



SWMRS recently announced their fifth annual Uncool Fest taking place in Los Angeles, CA on October 25th and Berkeley, CA on October 26th. Tickets are on sale now at this linkCheck out the music video below and also Navarro’s work on her website!



Written by Veracious Magazine

Veracious is a quarterly online and print music magazine based out of San Francisco, California in the United States of America. This publication has a team over thirty-five members in six different countries right now giving you the latest information of festivals, bands, tours, and an inside scoop of behind the scenes crew to make your favorite artists shine onstage.

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